Al Roker's BMW Ad Controversy Stirs Mixed Reactions

Al Roker, the renowned and beloved NBC weatherman as well as the favorite of “Today Show” appears in the recent BMW commercial inciting a ripple of controversy []. The spot is part of BMW’s “Make Summer All Yours” ad campaign, in which presents Roker as a prankster sending a beach-bound family home due to the rain that will wash off the beach, though subsequently, it appears he was lying to the family to clear the beach for himself and enjoy it solo. While the stunningly-shot spot with a catchy tune of “You Can Call Me Al” by Paul Simon was well-received, viewers argue that the prank is not quite in line with Roker and only serves to needlessly cast him as a negative character, while it is also not funny enough to get away with making the beloved Roker look bad.

In conclusion, the material is a source of confusion for the fans who are not sure what made the creatives of the spot think that aligning Roker with such nasty humor was a good idea – especially in the time of genuine and heartfelt news and media that people long for when even light entertainment pieces should be as tasteful as it gets.