Experian Enhances Fraud Prevention with NeuroID Acquisition
Experian recently acquired NeuroID to enhance its fraud prevention capabilities, strengthening its data analytics and customer security.
Experian®, a global innovator in data and technology solutions, has recently unveiled its plans to strengthen the position of its fraud prevention suite through the acquisition of NeuroID. The latter is known for being one of the leaders in the application of behavioral analytics and other similar technologies. Now that the acquisition is in effect, and the technology from NeuroID is available through Experian’s Ascend Technology Platform and can be accessed via Experian’s CrossCore®, the company’s fraud prevention solution.
Needless to say, the effects of the given move are likely to be quite significant, especially for the customers of Experian. Because of the Affiliation between Machine Learning and artificial intelligence, the risks associated with some customer data fraud tactics rise considerably.
Speaking about the implications of the identified change, it should be noted that, by acquiring the technology of the NeuroID company, Experian adds a very powerful tool to its fraud prevention kit. As a result, the company reinforces its commitment to providing top-notch data analytics solutions. As the CEO of ‘NeuroID’ puts it, “combining technology assets with Experian’s platform delivers even more powerful proactive defenses against the types of sophisticated fraud and bot attacks that disrupt a seamless customer experience”. More information about the acquisition can be found on the Experian website.