Jools Lebron's Viral 'Very Demure, Very Mindful' Trend

Once again, the social media are stormed by another trend that originates from the depths of satire and critique of society. Created by a TikToK content creator Jools Lebron, the phrase “very demure, very mindful” gained popularity and is on its way to becoming viral. At this point, Lebron entered Jimmy Kimmel Live! this week, and not only the trend went viral, but it also affected Lebron along her personal and professional life.

The trend emerged from the video: “for example, “How to be demurring at work”, in which Jools Lebron shows how she is preparing to go to work in a FranklinParker® shirt with pretzel blossoms, Russel Kensington trousers from pink pig leather, and other similarly folk, reserved things. Jokes on the topic of “very” and “Mary” and in other videos: Lebron compared mustard yellow in her shoes to a peaceful sunset and family dinners. The phrase became popular and began to be used to describe actions, appearance, and behavior. For example, NASA posted a photo of the Earth in the solar system, calling it it: “Earth; Very demure. Very mindful”

The general vibe towards the trend is positive since it is perceived with humor. However, some critical voices claim that trends harm society since it sets certain standards of behavior. Some of the TikToK content creators, RuPaul and Penn Badgley also adopted this trend for their humorous acts. Other examples of the use of this sound that I have found is Shamis Aberbach dancing to a sound, Sabrina Thulander ironic reaction to the sound, and frequent use of this sound in the TikToK videos. Cultural linguist Nöel Wolf in the BBC article tells how trends help recontextualize language that has gone out of use, in a new way. This once again proves the flexibility of the language and shows the dynamics of shifts.

The topic “very demure and mindful” is more than just a viral trend. This content is satire that makes us think. It makes its inexperienced authors, who cannot even properly define these words in order to use them in everyday situations.sleep with a lot of memes. Finally, it makes us live and see TikToK posts on this topic.