Paramount+ Slashes Prices for New Subscribers

Paramount+ has an excellent offer for new subscribers and sports enthusiasts as the season approaches. To attract more subscribers and TV audiences, the streaming service cut its subscription price by more than half of the regular fee, making it only $2.50 per month instead of $5.99. Paramount+ plans to increase viewership by providing a diversity of shows and broadcasting live sports, including NFL. One of the explanations may be its appeal to a wider audience as the NFL season attracts numerous novice football fans. Moreover, the platform recently released new TV ads starring JJ Watt, Tua Tagovailoa, and Leenda Dong. These commercials emphasize show’s focus on providing massive live sports coverage and gaining popularity, as it is already available across the country.

The often quoted facts affirm that the company was established as the subsidiary of Viacom and CBS Access in 2019 and has managed to extend its library and offer. Paramount+ streams much-loved series and shows, for instance, Benedict Cumberbatch starring Patrick Melrose and James Marsden starring Dead to me. Furthermore, it acquired sports broadcasting rights, including the uefa champions league and The Masters, making it a mecca of streaming media and live sports. Such a wide range of shows and sports events, among them both older series and the one which still run, is the distinguishing feature appreciated by the customers.

The recent news shows that the streaming platform is an important player in the industry and it tries to gain as many followers as possible by constantly extending its offer, planning to broadcast older shows and a continuation of the new ones. For instance, it recently revealed the plans for the new season of Yellowstone for Paramount+, which is a prequel of an old western series. Such pricing policy indicates that the company aims to gain an impressive audience during the ongoing football season. Due to the sale, the audience may increase, and some of the new users will decide to keep the platform once the NFL has ended or subscribe to the streaming service for at least another season. The configuration of various streaming offerings with a mix of live sports is significant since the mix of sports and TV coverage does not appear to be strong trivial. However, the mix can ultimately assist customers who have various music subscriptions and pay TV. Overall, the discount indicates that the platform strives to retain an increased number of users even after the football season ends.