The “Demure” Trend: A New Viral Sensation

From NASA and Jennifer Lopez to Dunkin’ and the White House, the world is embracing the use of “demure” as the new, hot, and happening internet trend corresponding to something that is modest with a bit of an ironic twist. The fact that “demure” has become the new word of choice in all walks of life showcases how this definition has evolved into something beyond a simple descriptor as the result of a single TikTok by Jools Lebron.

Origin and Viral Spread

In early August, Jools Lebron, famous social media influencer present unck.t on TikTok, posted a video that drew the attention of the digital world at the speed of light. Describing her work makeup as “very demure, and mindful,” the videography quickly elevated to 36 million views sparking the internet’s interest and establishing the term “demure” as the new internet sensation. It was only logical that the term would also go viral on other social media platforms.

Adoption by Brands and Celebrities

What makes the “demure” trend so appealing is the fact that it can be attributed to anything. United Airlines uses the term to describe the serenity of their passengers when boarding. The new student debt forgiveness act by Biden is “very mindful, and demure,” the White House claims. Even people as splendidly famous as Jennifer Lopez and Kim Kardashian West are making posts from their Instagrams defining their products as “demure” corresponding to the new sensibility granted by the trending viral phrase.

Cultural Impact and Commercialization

The rapid commercialization of the “demure” trend demonstrates the effect of internet slang on marketing and branding. Companies from all walks of life are actively chasing the next big thing in digital language and platform use that will humanize their product and marketing strategies and make them items of relatable everyday value. Dunkin’, for example, has rebranded its classic glazed donut as “demure, and mindful,” using the popular term comically implying an aspiration to a special lifestyle.

Future Implications and Trends

The “demure” craze is not the only example of how internet culture can influence a language and behavior at such a large scale. Digital trends can be easily adopted by organizations and people in the public eye to increase chances of commercial success and fit into the modern cultural ethos. As the digital landscape is becoming a more dynamic environment than ever, the use of internet slang and patterns in consumer culture and marketing strategies is unlikely to stop.

Conclusion

The “demure” trend is just another stunning example of how social media platforms and ongoing development in digital communication can influence popular culture and marketing strategies alike. As this phenomenon takes on new forms in future trends, we are likely to see similar instances of internet culture affecting the world and changing marketing approaches to fit new sensibilities. From the new, viral idea of representing a brand under the “demure” lens to being more mindful about realizing the actual trending language on such a scale, there is a long and promising road ahead.