The 'Very Demure' Trend Resonates with Diverse Audiences

The 'Very Demure' trend by Jools Lebron has become a cultural mark, resonating with women and the LGBTQI+ community.

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by Innews Editors
The 'Very Demure' Trend Resonates with Diverse Audiences

The new trend of makeup artist and TikTok influencer Jools Lebron, termed “very demure,” is capturing and thought-provoking. Described as “humor with a twist of something philosophical,” the trend first launched on August 2 and has quickly become viral while garnering over 31.2 million views on TikTok. The phenomenon is lush with how Lebron restrings those awkward or simply failed moments in life with grace and modesty, thus transforming them into triumphs of demure behavior.

One should mention that “very demure” clearly resonates with women, as well as people who identify themselves as part of the LGBTQI+ community. One of the reasons is that the movement seems to be a response against public expectancy, though the critique could only be traced in a banter fashion. In these lights, it is interesting to note how the remark is made lightly, but the seriousness cant be missed: makeup artist Jools Lebron ties the existing set of social standards and rules. The author, a trans woman of color, coyly shows how unfairly these exist for representatives of such groups as hers, both in the workplace and during socializing.

While the trend continues to develop dynamically, having already reached Instagram, it is not only entertaining but also empowering: followers are given examples of how to act properly and how to rethink the incapacity or situation of vulnerability in a lighthearted and clever way. In this regard, “very demure” is to become one of the significant cultural marks of the modern digital age era.

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by Innews Editors

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